Tuesday, March 17, 2020

Dionysos

Dionysos was the most widely worshipped and popular god in ancient Greece. In Greek mythology Dionysos had two sides. On one side he was the god of nature, vegetation, abundance, and growth. On the other he was the god of wine and ecstatic drunkenness. Dionysos was also known as a lawgiver and a god of emotionally intense tragic art. Dionysos wore a grape or ivy wreathe, and in most cases he is seen holding the Kantheros, a two-handled wine cup, and the Thyrsus, his wand.1 The Thyrsus has a pine- cone on top of it, which represents Dionysoss naturalistic and wild side. A leopard also accompanies him in most Greek mythology, and also represents the wild and dangerous side of Dionysos. Dionysos is wild and scraggly at first, with long hair and a beard; later he became young and clean-shaven .In later Roman myth and art Dionysos is again bearded, but now is an older figure, calm and collected. Also he has no kantheros, no thrysus, and no leopard by his side. Although Roman art presents Dionysos this calm way, Roman Mythology does not describe him as th! The reason this discrepancy between Roman and Greek myths is accepted is because the worship of Roman Gods was much different than that of ancient Greece. Since the object of Roman worship was to secure the cooperation of the deities, an elaborate system of rites and customs grew up. This Roman worship was based on a diversity of original cults. Rome was also outstanding for tolerating different religions and beliefs- so long as they did not threaten state control.1 This allowed for much change to take place through out all of Rome, especially in worship of controversial religious ideas. Roman art was closely modeled on Hellenistic Greek art. Many great works of Greek sculpture representing the Gods have survived only as Roman copies. Early Roman representations of the gods tended to stress the fact that they were super- humans with the best of human phys

Sunday, March 1, 2020

Definition and Examples of Verbless Sentences

Definition and Examples of Verbless Sentences Definition In English grammar, a verbless sentence is a construction that lacks a verb but functions as a sentence. Also known as a  broken sentence. A verbless sentence is a common type of minor sentence. In rhetoric, this construction is called scesis onomaton. See Examples and Observations below. Also see: Be DeletionCrotEllipsisFragmentIn Defense of Fragments, Crots, and Verbless SentencesSentence FragmentVerbless ClauseWhat Is a Sentence?Zero Copula Examples and Observations No comment.Great job!Fascinating race, the Weeping Angels.(The Doctor in Blink, Doctor Who, 2007)Waiter! raw beef-steak for the gentlemans eyenothing like raw beefsteak for a bruise, sir; cold lamp-post very good, but lamp-post inconvenient.(Alfred Jingle in The Pickwick Papers by Charles Dickens, 1837)Smashed wheels of wagons and buggies, tangles of rusty barbed wire, the collapsed perambulator that the French wife of one of the towns doctors had once pushed proudly up the planked sidewalks and along the ditchbank paths. A welter of foul-smelling feathers and coyote-scattered carrion which was all that remained of somebodys dream of a chicken ranch.(Wallace Stegner, Wolf Willow, 1962)A white hat. A white embroidered parasol. Black shoes with buckles glistening like the dust in the blacksmiths shop. A silver mesh bag. A silver calling-card case on a little chain. Another bag of silver mesh, gathered to a tight, round neck of strips of silver that will open out, like the hatrack in th e front hall. A silver-framed photograph, quickly turned over. Handkerchiefs with narrow black hemsmorning handkerchiefs. In bright sunlight, over breakfast tables, they flutter.(Elizabeth Bishop, In the Village. The New Yorker, December 19, 1953) Paris with the snow falling. Paris with the big charcoal braziers outside the cafes, glowing red. At the cafe tables, men huddled, their coat collars turned up, while they finger glasses of grog Americain and the newsboys shout the evening papers.(Ernest Hemingway, The Toronto Star, 1923; By-Line: Ernest Hemingway, ed. by William White. Scribners, 1967)It better as a verbless sentence seems to have won a place in correct, if informal, speech. I sure hope the market improves. It better. In fact, it had better might seem excessively formal in such an exchange.(E. D. Johnson, The Handbook of Good English. Simon Schuster, 1991)Fowler on the Verbless SentenceA grammarian might say that a verbless sentence was a contradiction in terms; but, for the purpose of this article, the definition of a sentence is that which the OED calls in popular use often, such a portion of a composition or utterance as extends from one full stop to another.The verbless sentence is a device for enlivening the w ritten word by approximating it to the spoken. There is nothing new about it. Tacitus, for one, was much given to it. What is new is its vogue with English journalists and other writers . . ..Since the verbless sentence is freely employed by some good writers (as well as extravagantly by many less good ones) it must be classed as modern English usage. That grammarians might deny it the right to be called a sentence has nothing to do with its merits. It must be judged by its success in affecting the reader in the way the writer intended. Used sparingly and with discrimination, the device can no doubt be an effective medium of emphasis, intimacy, and rhetoric.(H.W. Fowler and Ernest Gowers, A Dictionary of Modern English Usage, 2nd ed. Oxford University Press, 1965) Henry Peacham on Scesis OnomatonHenry Peacham [1546-1634] both defined and exemplified scesis onomaton: When a sentence or saying doth consiste altogether of nouns, yet when to every substantive an adjective is joined, thus: A man faithful in friendship, prudent in counsels, virtuous in conversation, gentle in communication, learned in all learned sciences, eloquent in utterance, comely in gesture, pitiful to the poor, an enemy to naughtiness, a lover of all virtue and goodliness (The Garden of Eloquence). As Peachams example demonstrates, scesis onomaton can string together phrases to form an accumulatio . . ..(Arthur Quinn and Lyon Rathburn, Scesis Onomaton. Encyclopedia of Rhetoric and Composition, ed. by Theresa Enos. Routledge, 2013)Scesis Onomaton in George Herberts Sonnet PrayerPrayer the churchs banquet, angels age,Gods breath in man returning to his birth,The soul in paraphrase, heart in pilgrimage,The Christian plummet sounding heavn and earthEngine against th Almighty, sin ners towr,Reversed thunder, Christ-side-piercing spear,The six-days world transposing in an hour,A kind of tune, which all things hear and fear;Softness, and peace, and joy, and love, and bliss,Exalted manna, gladness of the best,Heaven in ordinary, man well drest,The milky way, the bird of Paradise,Church-bells beyond the stars heard, the souls blood,The land of spices; something understood.(George Herbert [1593-1633), Prayer [I])

Thursday, February 13, 2020

The Long-Term Significance of the Vietnam War Essay

The Long-Term Significance of the Vietnam War - Essay Example The North Vietnamese Army, Vietnam people's army adopted a more traditional war at times using bigger units than the Viet Cong (Bedford/St Martin's 2009, 15). The United States and South Vietnamese armies depended on air control and overwhelming weapons to carry out search and destroy actions, involving artillery, ground forces, and airstrikes. This paper will discuss why the Vietnam War was significant and why America lost this battle. â€Å"Americans considered the Vietnam War as one of the most critical time of the United States history† (Hub Pages 2010, 1). It was an injury to the U.S spirit, which, regardless of the devastating Korean War, might still have brought a straightforward feeling of triumph in having met, as well as dominated, the opponent in the Second World War. The intransigency of general after general, president after president, and the hopeless extremes to which the United States army went to win in Vietnam can be illustrated in the harsh Operation Ranch H and. This was whereby thousands of gallons of herbicides, jointly known as Agent Orange, were applied in defoliating large binds of forest terrain that hid the rival’s armies. ... â€Å"The Vietnam War took the globe in an exceptional course† (Chambers 2011, 10). Those ten years, 1962 to 1972, which the United States battled in Vietnam acted like a pressure liberation valve. â€Å"The war allowed streams to bleed off making the world’s pressures ease, as well as preventing a much superior war from happening† (Chambers 2011, 10). The United States’ original tactic of fighting the enemy was at the border. The tactic worked most of the times. The War, however, bought the world time. The United States’ existence gave time required for a majority of severe leaders behind the warfare, such as USSR's Nikita Khrushchev, China's Mao, and some of U.S's old guard to lose their power. Time developed into the factor that tipped the stability of power all across the globe in favor of essential reformers like Boris Yeltsin and Mikhail Gorbachev, who supported democratic power. â€Å"Time also helped in moving the Soviet citizens from the o ld and severe rule of the socialist state† (Chambers 2011, 10). After six months, nearly half million East Germans brought down the Berlin Wall. This was followed by the end of every Eastern European communist government, one after the other. â€Å"The United States lost the Vietnam War due to its foreign policy† (Shrinkermd 2008, 1). Their foreign policy was to stop, instead of getting rid of Communism. America would have been capable of destroying Communism many different times such as during the Korean War. â€Å"However, the American leaders did not want to eradicate Communism since it would make the Americans look like an Empire again such as the Philippines of the Spanish American warfare† (Shrinkermd 2008, 1). America lost the battle due to forfeit.

Saturday, February 1, 2020

Learning about Pets through the Arts Essay Example | Topics and Well Written Essays - 1500 words

Learning about Pets through the Arts - Essay Example This went on the following day when I noticed Rob drawing a dog on a leash and a bird on a cage. When I asked about his picture, Rob answered, â€Å"I just looove animals!† In the playground, Gina, Michelle and Jason were on their fours, trying to catch each other. I later learned that they were pretending to be a pack of dogs. When the parents came for their children that afternoon, I asked if they had pets at home. Rob’s mother said he had a canary bird. Gina’s and Jason’s mothers said they had dogs at home, and Jason’s mother said he was given a turtle by his aunt for his birthday. I recognized that tapping this interest in pets when planning their learning experiences in the arts would be a good move on my part. Young children enjoy the arts. It is an experience where they can express themselves. During their free play, the arts may play an active role in the curriculum because it holds is essentially interesting and fun for them, so this may be the best time that teachers can observe them to gather information on what they enjoy doing and learning from. Since early childhood education should be based on the child’s interests and abilities, the arts can serve as the gateway that allows educators to enter and know about their world from their own perspective. As McArdle says (2008), â€Å"the arts can enable children to make their thinking visible, and provide teachers and researchers with rich data and information about young children† (p. 372). Since they delight music, dance, visual arts and drama as observed from their behaviours in these areas, engaging them in such experiences will guide the teacher to plan others which they may also enjoy while honing their skills. Wright (1997) asserts that because the arts involve non-verbal, symbolic ways of knowing, thinking and communicating, it becomes a powerful means of promoting learning for young children especially since their language skills have not yet bee n mastered (Wright, 2012). Aside from taking the children’s interests in consideration, the early childhood curriculum should also adhere to Te Whariki’s principles of empowerment, holistic development, family and community and relationships as well as the strands and goals that fall under each (Ministry of Education, 1996). Outcomes of Nga Toi or The Arts include the development of abilities in identifying their own emotional responses and those of others and representing these in their art (Mana Atua); understanding links between their early childhood settings and the real world as well as they discover unfamiliar people, images, objects, languages, sounds, smells and tastes which are far different from the ones they know (Mana Whenua); developing abilities and interests in a wide variety of domains that build their skills and strengths (Mana Tangata); experiencing stories and symbols of their own culture and discovering and developing different ways to be creative/ expressive (Mana Reo); building confidence and a repertoire for symbolic, pretend or dramatic play; coming up with strategies for exploring their worlds with their bodies, tools and materials in order to extend their skills; building confidence in movement activities; and representing these discoveries with creative and expressive media and technology (Mana Aoturoa) (Ministry of Educ

Friday, January 24, 2020

The Importance of Grading in Education Essay -- Education Tests

Students entering college for the first time look forward to the numerous tests that they are required to take least of all. Test taking and college are in tandem for many, but some debate that using testing as a grading system should be discontinued in universities. In theory it sounds like a great idea. It would cut back on stress and, more than likely, class time as well. However, stopping testing as a form of grading in universities would be soon regretted. Grading systems are an essential part of any education. Tests insure that that the student is learning what the teaching is teaching and identify areas that may need improving. The results from grading systems also show future employers or schools a glimpse of the kind of worker that a student will be. The numerous lists of positive effects on not only the students but the teachers, and even the university as a whole, outweigh the cons of using testing as a grading system. One of the reasons that grading systems should be required is to ensure that each student has retained the information that is being taught. Diane Ravitch agrees with this statement in her essay â€Å"In Defense of Testing.† Ravitch says, â€Å"They [test] protect us†¦from inept drivers, hazardous products and shoddy professionals.† (139). Ravitch is saying that test as a form of grading help to ensure that each person is knowledgeable in the field that they are in and give people a sense of security when they must put their trust in such professionals. There are many basic classes that are required for each major depending on the university that one attends. It is essential that the information obtained during these courses is kept in case a need arises for it in a future career. If the grading system is taken ... ...o focus solely on that which they are aware of misunderstanding. This saves valuable time for both teacher and student. It also helps employers save money by only hiring those who they know have a history of good work ethics. The arguments against grading systems are bountiful despite the obvious flaws. Test as a grading system in universities should be continued because, although the opposing view brings to light many valid points, discontinuing the current grading system would cause more problem than it would solve. Works Cited Goodman, Paul. â€Å"A Proposal to Abolish Testing.† Forming a Critical Perspective, Ed, Ann Spurlock. 1st. Boston, MA: Pearson Learning Solutions, 2010. 191-193. Print. Ravitch, Diane â€Å"In Defense of Testing.† Forming a Critical Perspective, Ed, Ann Spurlock. 1st. Boston, MA: Pearson Learning Solutions, 2010. 194-195. Print.

Thursday, January 16, 2020

Early Childhood Curriculum and Teaching Methods

All kids develop their accomplishments on their ain clip tabular array, hence, in a room of three to five twelvemonth old kids non all of them will be at the same developmental degree. Teachers must be able to make a course of study that encompasses the full schoolroom. This means that they need to let room for flexibleness and creativeness and must calculate out a manner to modify certain plans so that all kids, even those that do non larn as quickly, can see success. Students are extremely influenced by their instructor and their milieus, hence, pedagogues must do certain that they are act uponing the pupils in a positive manner. The things that we say and do are easy absorbed by small ears that we do non believe here us. Steering the children/ pupils through educational work is one facet of being a instructor, nevertheless, the other half is assisting them to construct their character and understand good ethical motives and values. We must care for our children/ pupils for each of their ain single abilities and endowments, acknowledging that everyone has something different to offer. Not merely are the instructors able to learn the pupils, the children/ pupils can besides learn us something new every twenty-four hours. These immature, delicate heads are so ready to larn, so we should take advantage of it while we have the opportunity. One important facet in making a developmentally appropriate course of study for a immature kid is being able to set out the right sum and type of supplies in the kids ‘s larning countries. For case, seting out paper, gum and scissors for an art undertaking that lone requires cutting and gluing would be more productive than pelting the kid with unneeded supplies such as pigment, coppices, twine and glister. Overwhelming them with excessively many options merely confuses the pupil which in bend, blocks their creativeness. It is all about cognizing the immature pupils, instructors should be able to learn them and supply the appropriate things they will necessitate for that point in their lives. It will besides profit all instructors to familiarise themselves with the many developmental theories. Jean Piaget came up with the theory of cognitive development, which is fundamentally the manner that a kid learns and thinks. ( Spodek, & A ; Saracho, 2003 ) quoted one of Piaget ‘s articles that stated a kid ‘s system of idea develops through a series of phases, common to all kids of all civilizations. Piaget ‘s theory is broken down into four phases ; Sensorimotor phase, Preoperational phase, Concrete Operational phase and Formal Operations phase. Educators need to take these theories/stages and learn from them. Not one theory is right or incorrect, hence, instructors need to entwine them and larn from each one. Gathering all of this cognition will merely assist them carry through the kids ‘s demands. There are besides six countries of development that instructors must embrace and do all six countries the foundation of a immature kid ‘s course of study. Harmonizing to Kagan and Kogan ( 1970 ) Teachers can assist a kid in cognitive development by exposing them to multiply chances. For illustration, literature, music, scientific discipline, creativeness and math all play a function in imitating a kid ‘s encephalon map. It is imperative that instructors be supportive and promoting to their pupils as they embark upon this journey and must supply an ambiance for a kid to pattern his or her physical development, paying attending to the big and all right motor accomplishments. Running, jumping, processing and puting up obstruction classs all help to develop the big motor accomplishments. It is besides of import that early instruction instructors help their pupils in the procedure of developing societal accomplishments. Students must larn how to make relationships with people that are outside of their household in order to derive adequate ego assurance and let them to experience more secure. Puting a kid into a group gives him/her the chance to develop individual to individual relationships. This will learn the kid communicating accomplishments and see the feelings of his/her equals every bit good as his/her ain personal feelings. Through this procedure a kid will larn to portion and negotiate, it will besides assist the kid to hold empathy for others. For all of this to be achieved, a kid must hold interaction with others on a regular footing. Childs have a million emotions, and the smallest thing will easy put them off. These emotions can run from cryings, to frights and besides to full blown fits. It is common to happen a kid that will demo a big sum of aggression towards his or her equals. It is the instructor ‘s duty to assist their kids in understanding the manner they are experiencing and offer them positive ways to cover with the emotion. Teaching them how to utilize their words right can assist them to get the better of many obstructions. The last of the six countries trades with creativeness, which can most easy be expressed through art. It has been said that art is a manner of pass oning our feelings without the usage of words. Offering pupils a broad scope of art supplies will let them to make whatever comes to their head. A instructor must ne'er judge or knock a kid ‘s work, but instead merely look up to it as an extension of them. Exposing our kids to their ain art every bit good as art created by others will merely assist to enrich a kid ‘s life. Teachers must besides honour all of their pupils as persons. It does non count how they look, where they come from, how good behaved or non behaved a kid might be. Children come from assorted backgrounds and holding kids that come from different backgrounds truly provides a door of chance for all. Making a course of study that revolves around households, encourages pupils to portion their households history. By demoing enthusiasm, it will assist the kid experience proud and value where they come from. It will besides assist the kid to understand how much the instructors value them for their ain individualism. This will broaden the positions of everyone in the category, making an anti-bias schoolroom environment. Today one can read a course of study the manner he or she reads the twenty-four hours ‘s newspaper, for in it one can see the breaks in our society. Often, the course of study becomes a conflict land for viing political and cultural thoughts ( Sadker & A ; Zittleman, 2009, pg. 353. A The job with the course of study is that many groups can act upon it ; groups such as publishing houses, instructors, pupils, parents, decision makers, the federal, province, and local authoritiess, national trials, instruction committees and commissions, professional organisations, and particular involvement groups. The move toward capable affair criterions and statewide testing has besides added another powerful force act uponing what is taught in schools. I believe the formal course of study should non be a fixed class of survey but shouldA alteration to reflect the values of the clip and the demand of the pupils. Students with particular demands can surge in schoolrooms designed to run into the ir demands, but flounder when they are unsuitably placed in regular categories. Teachers can construe and accommodate whatever official text or course of study usher has been assigned, emphasizing certain points in a text while giving limited attending to others. But I besides do back up the thought of holding standards-based instruction merely for math and scienceA that specifies exactly what pupils should larn, focuses the course of study and direction on run intoing these criterions, and provides continual proving to see if the criterions are achieved. TheA course of study must include aims and activities that Teach pupils how to continue the past, but non be limited by it. Students must larn to work efficaciously in the present, and fix for the hereafter, and the course of study should be antiphonal to these alterations. ( Sadker, 2005 ) . To win as an eduactor, one needs to cognize when to step back and allow the environment go the 3rd instructor. He or she must larn to be a facilitator and understand how to put up an environment for a immature kid. This country must be safe, for case no glass or chemicals that a kid can acquire a clasp of, and besides supplied with proper stuffs. Teachers need to stand back and observe ; merely offering words of encouragement. This is where kids move out their frights, Tell narratives, and larn to get by with mundane life. Donovan and Burns ( 2002 ) demonstrate that kids come into the universe tidal bore to learnaˆÂ ¦ there is no inquiry that the environment in which a kid grows up has a powerful impact on how the kid develops and what the kid learns. Children are really sensitive, and this enables them to be cognizant of everything that is traveling on around them. We need to supply them with an ambiance that is strong and stable, leting them to distribute their wings and fly.

Wednesday, January 8, 2020

Nikes Company Customer and Competitor - 2322 Words

EXECUTIVE SUMMARY This report is going to be discussing about Nike`s Company, focusing on its shoes. The report begins with the overview of the company, including history, a brief discussing of customer and competitor. The next part of the report will exploring how Nike creates and delivers value its targeting customer and capturing value from customer through the value delivery process and marketing mix which are product, price, place and promotion. This is achieved by understanding market place and customer needs and wants, designing marketing strategy to deliver value and after capturing value from customer. Nikes always provides high quality shoes with a reasonable price (Product – Price), sells its product in 200 countries in†¦show more content†¦Nike Air Max is a line of shoes first released by Nike, Inc. in 1987. The most recent additions to their line are the Nike 6.0, Nike NYX, and Nike SB shoes, designed for skateboarding. New design cricket shoes also were designed recently and it has big advantage because that shoes 30 % lighter than its competitor’s one. In 2008, The Air Jordan XX3 Nike’s new technology basketball shoes were introduced. It has huge variety in its target market. They intend to reach the requirements of people of all ages belonging to varying categories. This strategy increase nike customers number and company’s benefit as well. The industry is currently experiencing hypercompetition, led by six main firms – Nike, Reebok, Adidas, Fila, Converse, and New Balance , with nearly $7 billion in revenues domestically. Nike is called as leaeder in sport industry with 47% market share, and it followed by Reebok, a distant second at 16%, and Adidas at 6%. (UNC. N.d.) Evaluation of Nike`s shoes To evaluate Nike`s shoes, the focus is on customer value, customer satisfaction and customer retention as the central concept of delivering value to the customers through the marketing mix or four Ps: product, price, promotion and place. Customer value creation, value delivery and capture value (See Appendix 1) [pic] Holbrook (2005) (as cited in Ledden and Kalafatis 2010) agrees with the Kotlerian concept of marketing asShow MoreRelatedNike s Core Competency : The Risky Business Of Fairy Tales1413 Words   |  6 PagesStrength to Weakness: With Nike’s core investment is in the athletes the company sponsors, there is risk on return on the athletes is high. The strength of creating heroes could be a weakness as well. If a hero becomes not so heroic. An athlete could be in the press for a scandal such as criminal activity or cheating. Nike has been successful with any of their endorsements, but there are cases of athletes not so successful. In Nike’s endorsement history, there are multiple cases that athletes wereRead MoreCore Competencies And Sustainable Competitive Advantage1296 Words   |  6 Pagesdurable items to its customers. As a leader in fitness clothing and accessories, Nike strives to be on the edge of the market by providing innovative ideas that improve customer satisfaction. Recognizing the importance of eco-friendly business 3) Nike promotes recycling to its customers and utilize recycling in its own manufacture of products. Lastly, this organization 4) completes customer satisfaction while maintaining quality manufactured items at a competitive price. Nike’s strong brand recognitionRead MoreMarketing Plan, Phase Ii1226 Words   |  5 PagesMKT/421 University of Phoenix January 20, 2011 Professor: Cecilia Kelly The global recession has changed the buying behavior of people around the world. Understanding and meeting the needs of the customer better than the competition is the most important aspect of marketing. For a company like Nike to achieve this goal, it must first identify its target market. The best way to define the target market is through segmentation. In this paper Team A will identify the segmentation criteriaRead More Nike1698 Words   |  7 Pagesthis is bringing Nike a lot more competition to surpass. In order for Nike to remain on top of the athletic shoe industry they must establish an exceptional global strategy. If Nike penetrates the global market successfully than this will give the company an overall competitive advantage. Nike doesnt only sell athletic shoes, but a wide variety of sporting goods and clothing. They also design, develop, and market high quality active sports apparel, equipment, and accessory products. Their huge linesRead MoreA Critical Tool Of Human Resource Management For Lean Manufacturing At Nike824 Words   |  4 Pagesto utilize their labor force’s continuous improvement by providing practices. The management at form of standardized CI such as quality award, institute improvement, external benchmarking programs. Additionally, Nike’s scoring card established to ensure all staff s by performing at Nike’s standards. Though this new standard of factory self-governance, Nike is allowed for notifying their essential attention and resource part with operating voluntarily measurement action. The standard of the stage wasRead MoreHistory Of Nike Inc. Company854 Words   |  4 PagesHistory Nike Inc. was founded by track athlete Phil Knight and his coach Bill Bowerman in January 1964. The company use to be called Blue Ribbon Sports. In 1971 they changed the name to Nike after their partnership with a Japanese company ended. Now Nike Inc. controls more than half of athletic shoe market in the United States. In addition, they sell their products in more than 180 countries around the world. Nike stays organized by using three separate teams that work with suppliers. Their mainRead MoreNike s Marketing Practises With Puma1092 Words   |  5 Pagesof its rivals. This essay will focus on Puma as they are Nike’s rival. Moreover, it will analyse and discuss Nike’s marketing practises with Puma; these two companies will be compared and will be supported by examples and references that will be shown throughout the essay. To begin with, Nike is the world’s largest sports brand while Puma is currently the third largest sports company after Adidas in the sports industry. (Heydt, 2013). Nike’s brand value is continuously increasing each year. (InterbrandRead MoreBusiness Strategy Concepts Nike Inc.1034 Words   |  5 Pagesthe ability of the company to overtake the competition and of course, by the quality of the product from the client’s perspective. Nike adapts their products to different markets, striving for diversity and reaching all kind of consumers. To keep its position in the market and competitive advantage over other players in the same industry, Nike must safeguard that its business strategy and intensive growth strategies are always suited to current business conditions. 1.1 Nike’s Business StrategyRead MoreIndustry And Distribution Of Nike1412 Words   |  6 Pagesdominated by Nike and Adidas, which together hold around eighty three percent of the industry’s market share in revenue (Biddnessetc). Since both have such a high demand of customers they have created multiple distribution centers in the United States and in other countries. To stay ahead of the other industries both companies concentrate on promoting and creating new and innovative products. Nike Nike is based in Beaverton, Oregon but operates more than 930 retail owned stores worldwide. In theRead MoreMarketing Analysis : Nikes The Modern Girl Of Sport And Fitness 1604 Words   |  7 Pages Introduction Coined the â€Å"Modern Girl of Sport and Fitness,† one of Nike’s increasingly profitable and rapidly growing consumer markets is young adult females who wish to be comfortable and fashionable at both the gym and in their daily lives. This consumer base has also been characterized by the term â€Å"athleisure† – a combination of an athletic look with a comfortable and fashionable feel. This market continues to grow, with approximately â€Å"46 percent of women between the ages of 19 and 34† becoming